Category: Featured


My Stolen Bike’s 5,000 Mile Journey

This past January, after a few days of rain, I was ready to get back on my bike with my local women’s bike club, which I ride with two to three times a week. I had a new road bike, but it was in the shop, so I decided to ride my special old “movie bike.”


Register for a Sportive

One way to keep yourself motivated and on track to a healthy new you is by signing up for a local sportive. These events can range from short to long distance bike rides (not a race), swimming, a short 3-mile run, or all three of them together.


Order Your Team Jersey!

If you love to ride you’ll love wearing our Women Bicycling TOUR Jersey. Custom made with upgraded soft, comfortable performance fabrics, offered in three fit styles (Slim, Standard and Relaxed) for a personally tailored fit. Order yours today!


The Adventures of a Girl Called Bicycle

..she sets off on her bike traveling cross country, one girl, two wheels, and a plan to pedal four thousand miles to San Francisco to meet her idol, a famous cyclist, certain that he will be her first true friend.


What Are Your Fitness Goals for 2019?

What is your goal for the year? Is it big enough to excite you? Is it small enough that you believe you will accomplish it before the year is out? If you answered yes to both, the “it” is in the sweet spot and you will likely make it happen! What happens if you attain your goal early in the year?


Importance of Cycling Eye Wear

Never underestimate the importance of wearing cycling eye wear. Beyond looking fashionable and protecting your eyes from bright light, eye wear offers valuable protection from harmful UV rays and potential flying debris,


Support Your Local Bike Shop

ASE parent company for the Performance Bicycle retail chain as well as Bike Nashbar and distributor ASI recently filed for Chapter 11 bankruptcy protection