The Magazine Whats New?

Volunteer – Operation Team Firefly

LA County Bicycle Coalition’s “Operation Firefly” (Operacíon Luciérnaga), aided by generous sponsors and volunteers, distributes bicycle lights and safety info to cyclists riding at night without lights.

2017, Gone But Not Forgotten

While 2017 may be gone, the expert advice submitted by our contributors and enjoyed by our readers worldwide will not be forgotten.

NEW Women Bicycling Jersey!

If you love to ride you’ll love our NEW Women Bicycling TOUR Jersey and matching cap! Custom made with upgraded soft, comfortable performance fabrics, offered in three fit styles (Slim, Standard and Relaxed) for a personally tailored fit. Order yours today!

New South Bay Bicycle Diversion Program

Several Southern California, “South Bay” cities decided to offer bicyclists cited for a traffic violation the option of enrolling in a bicycle safety class that would cost $50 in lieu of fighting the ticket or paying a fine costing hundreds of dollars. The new law took effect New Year’s Day.

TV Chefs Whip Up a Merry Christmas!

Celebrity Chefs Guy Fieri and Rachal Ray donated money to purchase 310 new bicycles from Performance Bicycle in Santa Rosa, to give to families for Christmas who had been devastated by the worst fire in California history.

Empowering Little Bellas

A community of women mentoring girls in a fun filled program that encourages participation in mountain biking to build confidence, empowering them while promoting healthy lifestyles and good nutrition.

Women Out On The Road

Women cycling together is such great fun! Watch this brief video clip of women riding in a group. If you have an interest in cycling with other women but don’t know where to start, go to your local bike shop to ask about women’s cycling clubs in your area.